Tearing Down The Pink Wall
Community Outreach: Inspiration and Education
DAI Partners is committed to advancing the role women play in the financial services industry. We launched the Tearing Down The Pink Wall series in 2016. It is a sponsored event for the New York financial media that gives women executives a forum to voice their views on the financial markets, share their career experiences and present ideas about getting more women on track to success.
The Pink Wall series is welcomed by financial reporters who recognize the event’s contribution to the dialogue about women in the financial world. Like all of our events, the series is a showcase for your firm’s thought leadership and your most valuable asset: your financial professionals.
Contact Angela Dailey to be a part of the excitement.
Establishing clients as a source for the media is fundamental to a successful campaign. Unlike many other PR agencies, we believe there’s no substitute for face-to-face meetings with journalists. That’s why hosting breakfast or lunch media briefings with busy financial reporters is so successful for DAI clients.
These briefings showcase your firm’s expertise to reporters who are looking for timely topics.
Topics DAI clients have covered:
Demographic and Social Shifts are Changing the Face of Wealth
Retirement Confidence Survey
Investment Outlook for Equities and Fixed Income
Trends in Smart Beta
What’s Ahead for Defined Contribution Plans
The reporters who attend our briefings are names you’ll recognize from prominent news organizations and trade publications – the Wall Street Journal, Barron’s, Institutional Investor, Pensions & Investments, Investment News, PlanSponsor, FundFire, Financial Advisor, Reuters and Bloomberg.
The briefings often result in immediate news coverage and, importantly, in long-term professional relationships with reporters who recognize your value as a news source.
DAI Partners is bringing its diversity agenda into communities via its Pink Wall series. We have extended the impact of the popular series via Women Investing in Security and Education(WISE), our pro bono client and partnerships with universities. Our community series has the added dimension of providing financial education to women and young girls. We have produced five events covering a range of topics to provide financial security to females of all ages. More than 1,000 have attended these events in southern California which are offered free or at a very modest cost.
“What’s the buzz about The Pink Wall?”
“DAI Partners was on top of everything from A through Z. Knowledge, check. Experience, check. Attention to detail, check. Pleasure to work with, check. Use again, check.”
– Ivy McLemore, Managing Director, Investment Communications, Guggenheim Investments
“Awesome venue and participants – lively and informative conversation – everyone was thoroughly engaged and the questions from the media were thoughtful as well as provoking. I enjoyed seeing some long-time friends from the media. Many thanks for including me.”
– Maria Fiorini Ramirez, Chairwoman, MFR Securities, Inc.
“The event topics were timely and relevant and the speakers were knowledgeable and authentic. A wonderful opportunity to make new connections and build upon existing relationships.”
– Robyn Tice, Vice President, Media Relations, Eaton Vance Distributors, Inc.
“I liked the event very much. All good speakers. Not sure how I would improve on it.”
– Financial Journalist
Pink Wall event with clients in NYC.