DAI Partners Forms Global Links to Better Serve Financial PR Clients
Joins International Financial Communications Group (IFCG) as Founding Member
NEW YORK, July 9, 2018 – U.S. public relations firm DAI Partners has joined forces with other financial services public relations specialists in the UK and Australia to create a global financial communications network, International Financial Communications Group (IFCG).
IFCG initially brings together DAI Partners in New York and Los Angeles, Pritchitt Partners in Sydney and Steele Knopp Associates in London to provide international support to their financial services, fintech and market infrastructure clients. Pritchitt Partners originated the concept of forming a global network, did the initial research and made the first contacts with other agencies.
Pritchitt Partners director and partner Leeanne Bland said: “As we are increasingly advising clients offering international services and operations, we need to be able to add value by having resources in place through other communication consultancies in other jurisdictions.
“We therefore looked for specialist financial services consultancies similar to Pritchitt Partners who have the same operating philosophy backed with local knowledge.
“In DAI Partners and Steele Knopp Associates we will be working with agencies that share our standards of specialist service delivery, including a high level of principal involvement, using only senior staff for client interface and advice, and maintaining special relationships within the financial services industry.
“We have already benefited from exchanging ideas that add to our own knowledge and techniques and will ultimately benefit our clients.”
Ms Bland said that the three consultancies are currently involved in seeking similar specialist organizations in other financial centers to join IFCG.
“We are already in discussions with Asia-based agencies with a similar service proposition to the three founding members. Consultancies in cities and countries that will further strengthen the network to the benefit of clients will also be considered,” Ms Bland said.
“DAI Partners is very pleased to be a founding member of this exciting new venture. It will expand the services we can provide to our clients and allow us to collaborate with new ones looking for support in the United States,” added DAI Founding Partner Angela Dailey.
Pritchitt Partners is a specialist financial services communications consultancy owned by Leeanne Bland and Claudia Pritchitt. Both principals have extensive experience with understanding of, and relationships in, the Australian financial service industry. It is regarded as one of the foremost financial communications consultancies, working with leading asset managers, fintech companies, and financial advisers. It has a reputation for strategy implementation, communication channel targeting, media relations, and content development. For more information go to www.pritchittpartners.com.au
DAI Partners is a privately-owned public relations firm founded in 1989 that offers strategic public relations and communications exclusively for the financial services industry. Partners at DAI have spent their entire careers working in financial services marketing and communications. With
offices in New York, Los Angeles and Washington, DC, DAI helps companies achieve their business and marketing goals and deliver measurable results. For more information, visit www.daipartnerspr.com
Steele Knopp Associates is a United Kingdom based boutique financial services communications consultancy providing strategic communications, media planning and engagement, content creation, and reputation management services to buy-side and sell-side firms, fintechs and market infrastructure providers. For more information, visit www.skassociates.eu
For more information please contact:
+61 (0) 417 470 427
+1 714 322 7202
Steele Knopp Associates:
+44 7857 275373